Den-Mat Press Room

Den-Mat professional products receive a continuing flow of features in magazines, newspapers, on the internet and TV. At the moment, the media is enamored with LUMINEERS because this dramatic smile makeover procedure is pain-free and reversible. Sapphire Professional Whitening is also getting ink because of its ease and speed.

TV Segments

LUMINEERS has been prominently featured on many national and local network affiliate television stations and top rated TV shows. From dramatic patient makeovers to detailed product features, LUMINEERS is as sought after for television appearances as some of Hollywood's greatest stars.

Following are some of LUMINEERS most recent TV credits:

• Montel

  A feature segment on "Quick Fixes Over A Lunch Hour", including a LUMINEERS smiles makeover and Sapphire Professional Whitening. Dr. David Nusblatt of Manhattan placed the LUMINEERS and Dr. Wilma Antonio performed the Sapphire Whitening live on the show. Both patients had dramatic results. The segment will air in early October 2007.

• KSDK-TV (NBC), "SHOW ME ST. LOUIS"

  September 14 "Fall Fashions and Grooming" feature highlighted LUMINEERS in a segment by lifestyle expert, Cindy Piccoli as part of a national media tour.

• WZZM-TV (ABC), "TAKE 5", GRAND RAPIDS

  September 22 "Fall Fashions and Grooming" feature highlighted LUMINEERS in a segment by lifestyle expert, Cindy Piccoli as part of the same national media tour.

• GOOD MORNING AMERICA

  An April 21st segment features LUMINEERS with Dr. Arman Patel.

• KNXV-TV, "SONORAN LIVING", PHOENIX

  On September 17, LUMINEERS is featured in a segment with Dr. Stacey Layman on "Sonoran Living".

• WEWS-TV, ABC, CLEVELAND/AKRON

  LUMINEERS is featured in a September 12 segment on cosmetic dentistry.

• KPNX-TV, NBC, PHOENIX

  A segment with Dr. Mark Espinoza highlights LUMINEERS on September 7.

• KTVX-TV, ABC, SALT LAKE CITY

  LUMINEERS is noted in a segment with Lexington Heights Dental on September 4th.

• WFLA-TV, NBC, TAMPA/ST. PETERSBURG

  On July 18, LUMINEERS is featured in a segment with Dr. Dana Cuculici.

• KFOR-TV, NBC, OKLAHOMA CITY

  LUMINEERS and Sapphire Whitening are highlighted in a July 15 segment, featuring the practice of Dr. Douglass Kirk (Grand Dental Studio).

Magazine and Newspaper Placements

You can't flip through a magazine in the grocery store or at the doctor's office without running into a story about LUMINEERS and mentions of its painless benefits. Often printed with before and after photos, first person testimonials and dentist case studies, over a dozen magazine and newspaper editors are currently preparing stories on LUMINEERS. Some of the most recent articles that have printed include:

• The September 1 issue of READER'S DIGEST (with a whopping circulation over 10 million) features LUMINEERS in the story, "This Won't Hurt A Bit," about "new breakthroughs" in cosmetic dentistry. LUMINEERS is mentioned under the column, "Better Living Through Dentistry," as "half the width of a regular veneer-thin enough to install without grinding."
• LUMINEERS has recently been featured in numerous national and regional magazines including:
  • HEALTH & FITNESS SPORTS (HOUSTON) - August
  • BLACK MEN - August
  • HOUSTON CHRONICLE - August 22
  • PALM BEACH POST - July 18
  • NORTHERN COLORADO BUSINESS REPORT - July 5
  • TAMPA BAY METRO - July 1
  • NEWS LEADER - May 31
  • HOUSTON STYLE - May
  • And many, many others